The temptation when comparing insurance quotes is to choose the cheapest policy, but this can mean buying an unsuitable policy, experts say.

Brian Brown, principal consultant for general insurance at Defaqto, said: "It is widely recognised that price plays an important role when people are comparing general insurance policies.

"However, it is important for consumers to focus on product features, and not just price, when comparing products to make sure they know exactly what they are buying. Each person’s needs and circumstances will be different and only through looking at what policies offer can people really compare products and assess what might best meet their needs.

"If people focus too heavily on price they risk buying the wrong type of insurance for their needs – and, of course, they will only discover that they are underinsured when they come to make a claim." Mr Brown's company produces "star ratings" for home and motor insurance to help people understand the range and level of features and benefits different products offer (www.defaqto.com/star-ratings).

He added: "We consider an extensive range of features and benefits when rating products, and do not knowingly exclude any products. Importantly, our ratings are independent of provider influence."

Tim Craig Independent Loss Assessor says: 'All too often we are called out to look at a potential claim to find that people have chosen their insurance cover based, not on what is covered, but by how much it cost.'

Tim Craig - Independent Loss Assessor is experienced in negotiating domestic and business claims as a result of the following insured perils:

1. Fire
2. Flood / Escape of Water
3. Theft / Malicious Damage
4. Subsidence
5. Denial of Access
6. Business Interruption
7. Lightning Strike
   

Business claims in particular have many elements which may have to be considered, such as buildings, stock, plant, machinery, business interruption and increased costs of working, all of which can be safely left in the hands of Tim Craig - Independent Loss Assessor.